Topic
Psychology
Why we click, hesitate and trust: perception, cognitive biases and motivation.
- 6 articles
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Psychology
Spotting and Avoiding Dark Patterns: Why Interface Tricks Cost You
Fake countdowns, hidden cancellations, cookie banners without a "Reject" button: why dark patterns cost trust, what EU and German law say, and what fair alternatives look like. -
Psychology
Nudging in UX Design: How to Guide User Behavior
Small nudges, big impact: how nudging guides user behavior in UX design – and how to draw a clear ethical line between nudges and dark patterns. -
Psychology
The Barnum Effect: Ego Beats Self-Reflection – and How You Can Use It
Vague, general statements almost everyone agrees with: how the Barnum effect tricks the mind – and how it plays out in UX and conversion optimization. -
Psychology
The Priming Effect – How You Can Influence Users Effectively
Priming is one of the basics of conversion optimization: how previous stimuli unconsciously influence thinking and behavior – from the Florida effect to marketing. -
Psychology
Basics of Human Perception: Short-Term Memory
The 7±2 rule and the paradox of choice: why short-term memory determines how much information and how many options an interface can handle. -
Psychology
Why Do Visitors Convert into Buyers?
A deeper look into buyer psychology: why people convert – explained through BJ Fogg’s Behavior Model of motivation, ability, and triggers.