Topic
User Experience
How products people love to use come to life – from research to strategy.
- 35 articles
-
User Experience
Synthetic Users: Can AI Replace Real User Research?
AI-generated users deliver interviews in seconds. But how do they compare to real people? A look at recent studies and at where synthetic users can still help. -
User Experience
Site Search: Why It Often Fails and How to Improve It
Many site searches only find what is named exactly as in the system. Why search fails so often and how six levers and a look at your search log can fix it. -
User Experience
Measuring UX: How to Use Success Rate, Time on Task and SUS Properly
More page views are not a success in themselves. Which metrics really measure the quality of a user experience, how to calculate them properly with small samples and which thinking errors to avoid. -
User Experience
Usability Testing with Five Users: What’s Behind the Rule of Thumb
Five users find 85 percent of usability problems, or so the saying goes. Where the number comes from, what follow-up studies have shown and how to plan test rounds that actually improve your product. -
User Experience
The UX Process at a Glance: From Problem to Solution
From understanding to measuring: the UX process as a map, with five phases, one running example and the best-known models compared. -
User Experience
Measuring UX: Task Success, Time on Task, SUS and Conversion Explained
Task success, time on task, SUS and conversion rate: this guide explains the most important UX metrics with one running example and shows when each one actually helps. -
User Experience
What Are UX Personas and Why Does Every Team Need Them?
Data-driven personas help teams make user-centered decisions – but only if they're created correctly. What personas can do and where their limits lie. -
User Experience
Onboarding That Sticks: The First Minutes in Your Product
New users don't want to click through tutorials. They want to get something done. Learn how to define the first success in your product and shorten the path to it with seven levers, explained through one running example. -
User Experience
Error Messages That Actually Help: UX Writing for Common Error Cases
What happened, and what now? How good error messages are structured, which tone works, and what ten common error messages look like before and after a rewrite. -
User Experience
Personas from Real Data: How to Build a Persona Your Team Actually Uses
A persona only helps if it is grounded in real data. This step-by-step guide shows you how to get from support tickets and interviews to a useful persona, avoid common mistakes and tell personas apart from Jobs to be Done. -
User Experience
Heuristic Evaluation Step by Step: The 10 Usability Heuristics Applied to One Example
Jakob Nielsen's ten usability heuristics help you spot common weaknesses in an interface without organizing a test first. This article walks you through the method step by step using an online booking flow. -
User Experience
Flat vs. Deep Hierarchy: Which Structure Is Best?
Fewer clicks or clear categories? Flat vs. deep hierarchy in information architecture – and when each structure is the better choice. -
User Experience
User Interviews Without Leading Questions: How to Get Honest Answers
Leading questions get you exactly the answers you want to hear. This guide uses plenty of before-and-after examples to show how to prepare, run and analyze user interviews, even without a dedicated researcher on the team. -
User Experience
Navigation Nobody Gets Lost In: Information Architecture Step by Step
How to build navigation where people find what they’re looking for: step by step with card sorting and tree testing, no prior knowledge needed. -
User Experience
What Are Microinteractions and How Can You Use Them?
The animated heart, the gentle vibration, the progress bar: how small microinteractions give feedback, provide orientation, and bring products to life. -
User Experience
Common Usability Mistakes and How to Avoid Them
From unclear navigation and long load times to cluttered interfaces: eight common usability mistakes – and how to avoid them. -
User Experience
Minimum Viable Product (MVP): What UX Designers Should Know
Fewer features, but well-thought-out UX: what UX designers should keep in mind when building an MVP so they can learn fast without blowing the first impression. -
User Experience
How to Structure Content the Right Way
From card sorting and sitemaps to iterative testing: a hands-on guide to structuring your content in a user-centered way. -
User Experience
How to Extract Valuable Feedback from Usability Tests
Collecting data is easy – drawing the right conclusions is the real skill. Here are methods for filtering actionable feedback out of your usability tests. -
User Experience
How to Create a Journey Map: A Guide to Your First Mapping
A journey map shows what people do, think and feel on the way to their goal. This guide walks you through your first mapping with a worked example, no prior knowledge needed. -
User Experience
Your First Usability Test: Step by Step with Five Users
One morning, five people and a handful of well-written tasks are enough to find the biggest stumbling blocks on your website. This guide takes you from test goal to first analysis, no prior knowledge needed. -
User Experience
An Introduction to Information Architecture
Like a good restaurant menu: the fundamentals, principles, and process of information architecture – and why it determines findability and SEO. -
User Experience
Card Sorting Basics: Efficient Information Architecture for Beginners
Open or closed card sorting? How to find out how real users group content – and build your navigation around it. -
User Experience
What Does an Information Architect Do?
The invisible architects behind every good navigation: how information architects structure content so users can effortlessly find what they're looking for. -
User Experience
What Does a UX Researcher Do?
The detectives of the digital age: how user researchers use interviews, surveys, and usability tests to gather solid user insights. -
User Experience
UX Writing vs. Copywriting: What's the Difference?
Both work with words, but they pursue different goals: the five biggest differences between UX writing and copywriting. -
User Experience
What Does a UX Writer Do?
Microcopy that guides people through products: what a UX writer does, how the role differs from a copywriter, and which skills it takes. -
User Experience
What Does a UI Designer Do?
Colors, typography, layout, prototypes: what a UI designer actually does all day, which skills matter, and how to get into the profession. -
User Experience
Who Does What in UX? A Detailed Look at the Roles and Their Contributions
UX designer, UI designer, researcher, writer, information architect: why there are so many UX roles and how they work together in the design process. -
User Experience
How to Easily Use Agile UX in Your Project
Fast user feedback instead of drawn-out usability tests: how Agile UX and the User Feedback Day deliver solid insights in just a few days. -
User Experience
How to Use Expert Evaluation Correctly
Cognitive walkthrough and heuristic evaluation: what expert evaluation can do – and how to use it the right way without replacing real user testing. -
User Experience
Lean UX – Trend or Real Improvement?
Not a trend, but a method: how Lean UX brings proven usability tools into agile teams iteratively – and puts the user at the center. -
User Experience
What Is Usability?
The seven pillars of usability according to DIN EN ISO 9241 – from suitability for the task to suitability for learning, explained in plain language. -
User Experience
What Is User Experience?
Utility, usability, desirability: what makes up user experience – and why even the best usability can't save a bad overall experience. -
User Experience
What Is UX Design? The Banana Example
UX design in a single picture: why the banana is the perfect example of a well-thought-out user experience – from its ripeness signal to its built-in handle. -
User Experience
What Does a (Good) UX Designer Do?
The UX designer role doesn't even exist in the standards – and yet it's very real. Here's what the job involves and which skills really matter. -
User Experience
What's the Difference Between UX Design and UI Design?
UX and UI often get mixed up. Here's how the two disciplines differ – and why they only work together.