Magazine
All articles
From the basics to the details: 37 articles about great digital products. Newest first – or pick a topic.
-
Design
Comic Sans: Why the World’s Most Hated Typeface Is Treated Unfairly
Comic Sans is called the most hated typeface in the world, unfairly. Its story shows that the hate is really about how it was misused. -
Accessibility
Why Accessibility Is More Than Contrast and Font Size
Contrast and font size are just the tip of the iceberg. Why real accessibility starts with semantics, keyboard access and clear language, and why it benefits everyone in the end. -
User Experience
Synthetic Users: Can AI Replace Real User Research?
AI-generated users deliver interviews in seconds. But how do they compare to real people? A look at recent studies and at where synthetic users can still help. -
Accessibility
The BFSG in Practice: What Germany’s Accessibility Act Means for Websites and Apps
Since June 2025, Germany’s BFSG also applies to online stores, banking apps, and booking platforms. Who is affected, what’s technically required, and how your team can get started. -
Psychology
Spotting and Avoiding Dark Patterns: Why Interface Tricks Cost You
Fake countdowns, hidden cancellations, cookie banners without a "Reject" button: why dark patterns cost trust, what EU and German law say, and what fair alternatives look like. -
Design
Forms Nobody Abandons: 12 Rules for Better Form UX
Visible labels, well-timed validation, helpful error messages: 12 proven rules for forms, explained step by step using a real-world checkout example. -
Design
Design Systems for Small Teams: When They Pay Off and How to Start Small
When a design system pays off for a small team and how to build one in twelve weeks: from a UI inventory and design tokens to your first ten components. -
Tools
Sketch vs. Figma in 2026: Which One You Should Choose!
In 2026, Figma is the de facto standard in UX design. When Sketch still makes sense – and why there's no way around Figma for your career. -
User Experience
What Are UX Personas and Why Does Every Team Need Them?
Data-driven personas help teams make user-centered decisions – but only if they're created correctly. What personas can do and where their limits lie. -
User Experience
Flat vs. Deep Hierarchy: Which Structure Is Best?
Fewer clicks or clear categories? Flat vs. deep hierarchy in information architecture – and when each structure is the better choice. -
Psychology
Nudging in UX Design: How to Guide User Behavior
Small nudges, big impact: how nudging guides user behavior in UX design – and how to draw a clear ethical line between nudges and dark patterns. -
User Experience
What Are Microinteractions and How Can You Use Them?
The animated heart, the gentle vibration, the progress bar: how small microinteractions give feedback, provide orientation, and bring products to life. -
User Experience
Common Usability Mistakes and How to Avoid Them
From unclear navigation and long load times to cluttered interfaces: eight common usability mistakes – and how to avoid them. -
User Experience
Minimum Viable Product (MVP): What UX Designers Should Know
Fewer features, but well-thought-out UX: what UX designers should keep in mind when building an MVP so they can learn fast without blowing the first impression. -
User Experience
How to Structure Content the Right Way
From card sorting and sitemaps to iterative testing: a hands-on guide to structuring your content in a user-centered way. -
User Experience
How to Extract Valuable Feedback from Usability Tests
Collecting data is easy – drawing the right conclusions is the real skill. Here are methods for filtering actionable feedback out of your usability tests. -
User Experience
An Introduction to Information Architecture
Like a good restaurant menu: the fundamentals, principles, and process of information architecture – and why it determines findability and SEO. -
User Experience
Card Sorting Basics: Efficient Information Architecture for Beginners
Open or closed card sorting? How to find out how real users group content – and build your navigation around it. -
User Experience
What Does an Information Architect Do?
The invisible architects behind every good navigation: how information architects structure content so users can effortlessly find what they're looking for. -
User Experience
What Does a UX Researcher Do?
The detectives of the digital age: how user researchers use interviews, surveys, and usability tests to gather solid user insights. -
User Experience
UX Writing vs. Copywriting: What's the Difference?
Both work with words, but they pursue different goals: the five biggest differences between UX writing and copywriting. -
User Experience
What Does a UX Writer Do?
Microcopy that guides people through products: what a UX writer does, how the role differs from a copywriter, and which skills it takes. -
User Experience
What Does a UI Designer Do?
Colors, typography, layout, prototypes: what a UI designer actually does all day, which skills matter, and how to get into the profession. -
User Experience
Who Does What in UX? A Detailed Look at the Roles and Their Contributions
UX designer, UI designer, researcher, writer, information architect: why there are so many UX roles and how they work together in the design process. -
Accessibility
Color Blindness in UX Design: Guidelines and Tools
How to design interfaces so that information isn't conveyed by color alone – the basics, guidelines, and tools for color-blind-friendly design. -
Accessibility
Accessibility Testing: Tools and Methods for UX Designers
A crucial step toward making digital products accessible to everyone: automated tools and manual methods for accessibility testing – and what the German Accessibility Strengthening Act means from 2025 on. -
User Experience
How to Easily Use Agile UX in Your Project
Fast user feedback instead of drawn-out usability tests: how Agile UX and the User Feedback Day deliver solid insights in just a few days. -
Psychology
The Barnum Effect: Ego Beats Self-Reflection – and How You Can Use It
Vague, general statements almost everyone agrees with: how the Barnum effect tricks the mind – and how it plays out in UX and conversion optimization. -
Psychology
The Priming Effect – How You Can Influence Users Effectively
Priming is one of the basics of conversion optimization: how previous stimuli unconsciously influence thinking and behavior – from the Florida effect to marketing. -
Design
The 4 Most Frequently Asked Questions About the Hamburger Menu
Do people even recognize the hamburger icon, what are its downsides – and when does hidden navigation actually make sense? -
User Experience
How to Use Expert Evaluation Correctly
Cognitive walkthrough and heuristic evaluation: what expert evaluation can do – and how to use it the right way without replacing real user testing. -
Psychology
Basics of Human Perception: Short-Term Memory
The 7±2 rule and the paradox of choice: why short-term memory determines how much information and how many options an interface can handle. -
User Experience
Lean UX – Trend or Real Improvement?
Not a trend, but a method: how Lean UX brings proven usability tools into agile teams iteratively – and puts the user at the center. -
Psychology
Why Do Visitors Convert into Buyers?
A deeper look into buyer psychology: why people convert – explained through BJ Fogg’s Behavior Model of motivation, ability, and triggers. -
Design
What Is Atomic Design?
How the Atomic Design methodology breaks web projects down into their smallest building blocks and makes collaboration between design and development easier. -
User Experience
What Is Usability?
The seven pillars of usability according to DIN EN ISO 9241 – from suitability for the task to suitability for learning, explained in plain language. -
User Experience
What Is User Experience?
Utility, usability, desirability: what makes up user experience – and why even the best usability can't save a bad overall experience. -
User Experience
What Is UX Design? The Banana Example
UX design in a single picture: why the banana is the perfect example of a well-thought-out user experience – from its ripeness signal to its built-in handle. -
User Experience
What Does a (Good) UX Designer Do?
The UX designer role doesn't even exist in the standards – and yet it's very real. Here's what the job involves and which skills really matter. -
User Experience
What's the Difference Between UX Design and UI Design?
UX and UI often get mixed up. Here's how the two disciplines differ – and why they only work together.